Tuesday, April 2, 2008 — Vancouver, WA
The last installment on our Saturday trip to Mt. Hood, Hood River, and the Columbia Gorge.
After leaving Timberline Lodge, we proceeded a little further east on Hwy 26 to where Hwy 35 North separates and goes around the eastern flank of Mt. Hood, then down into Hood River, OR along the Columbia River on the eastern end of the Gorge. Like many roads in mountainous areas, this one follows a path cut by streams full of melting runoff from the snow pack high above.
We stopped in Hood River at a park along the Columbia to take a few pictures. Hood River is the eastern end of the Columbia River Gorge (Portland and Vancouver are just beyond the western end). Until the early 1900’s, there was only a rustic rudimentary trail that traversed the Gorge. The rugged rocky shoreline and the unpredictable water levels kept most traffic to the river or to a better trail through a pass on the north side of Mt. Hood. But about 1910, the legislature got serious about building “good roads” and planning for the Columbia River Highway began.
The actual construction took place from 1914 until 1921 and it has since been recognized for its good design, building techniques, and engineering excellence. Long since replaced by I-84 as the primary road along the south banks of the Columbia, the old road is still open and maintained as a “historic byway” under the National Scenic Byways Program of the U.S. Department of Transportation.
Whatever it is, it’s certainly an exploration to be experienced. Along the 20 or so mile long western segment, there are dozens of waterfalls, parks, hiking paths, and stately old bridges to enjoy. It’s a trip back to the early 20th century that shouldn’t be missed.
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Latourell Creek bridge, completed in 1914, was the first bridge constructed on the Historic Columbia River Highway. It was designed by K.P. Billner, under the direction of state bridge engineer C.H. Purcell. The bridge is a three- span reinforced concrete braced spandrel deck arch. The braced spandrel framing is usually found only in steel deck arch construction. and is unique to this structure. At the time of its construction it was one of the lightest concrete bridges, relative to its dimensions, in the country. This bridge established the essential form of the concrete arch that would be used in Oregon and other sections of the United States.
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The L&C gang had easy-going as they headed west along the Columbia in the fall of 1805. Well, at least it was easy until they reached the Gorge, where the river was still cutting through the underlying layers of rock and debris creating numerous “shutes” or cascades. As the second-last major barrier to making their objective, the Pacific Ocean, (the other being the lovely weather this part of the country can be noted for), these shallow rapids made many long portages necessary. But they endured and adapted; they did what they had to do.
T
The End of an Experiment
Wednesday, April 30th, 2008Wednesday, April 30, 2008
I’m sure you noticed that during the past few weeks I’ve had some ads lined up along the right side of my web pages. These ads were Google “Adsense” ads — a program that makes it very easy for people like me to place targeted ads on web pages and get paid for doing so. I was intrigued, wanted to find out how it all worked, and hoped to maybe generate a little “coin” to offset some of the costs associated with keeping a website going.
After one month, I’m pulling the plug on these ads. It wasn’t an easy decision — the TDHoch board of directors discussed it for at least a minute or two. These ads generated over 8 bucks ($8.16 to be exact) in a little more than a month. At that rate, I could be into three figures after a year, and could actually get paid from Google. You see, your Google Adsense account must reach the magic $100 mark before they’ll cut you a check. So with this obvious success and new-found wealth, why am I killing the ads?
Well, for a number of reasons. First, I’ve read websites and blogs that encourage readers to click on ads. It may not be stated as such, but the implication is that this is a no-cost way for readers to supplement the income of the website or blog owner. The reality is that this is fraud. When someone clicks on an ad for the sole purpose of creating a “click” in order to generate ad revenue, it’s wrong. I felt smarmy asking people to shop by clicking on my ads, knowing full well that it’s a rare bird indeed that shops this way. I believe the vast majority of the clicks from the Google Adsense program are fraudulent.
Google might well say that’s right… but the program still works. The purveyors and advertisers may even have it built into their calculations… that the one click in a hundred or a thousand that actually buys something is worth all the other fraudulent clicks. But it just doesn’t feel right, and I don’t get good vibes about the whole deal. It feels like part of the “something for nothing” attitude that pervades our culture these days.
Second, I think electronic ad pollution is as bad an any other kind of pollution. It’s really just cyber-litter floating around the net — very much like the Taco-Bell wrapper blowing around your backyard (or my campsite). Businesses advertise everywhere they can to get a leg up on the competition… they have video screens on gas pumps so they can fill you up as you fill your car up… they have advertising at the urinal so they can drain your wallet as you drain your bladder… it’s everywhere and technology is making it easy to put it anywhere.
Well, it’s not going to be on our website anymore.
My third reason for killing the Google Adsense ads is that Google’s goals and my goals are not in synch. I don’t have enough traffic to generate any real ad revenue — traffic is not the purpose of my website. I put this site up to communicate and share our experiences with friends and relatives. I also had the objective of learning about website technology — what it takes to build a website and how it all works. I never once had the objective of making my website a medium for advertising to those I care for.
So the experiment is over. No more ads. You can visit, view photos, read, enjoy, and share all you want… without being bombarded by the ad pollution you hate. We are ad-free once again.
T
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